Introduction

People often dream about starting their own business but don’t fully realize the implications of what this involves. Given the back-drop that nearly half of all businesses fail in their first year, you must have all the knowledge at your disposal to make an informed decision about whether running a business is right for you.

This is an introductory course for anyone who has recently set up a small or micro-business, or for anyone who is considering setting up a small or micro-business or is considering self-employment as a career option. As such, this course considers the key elements and issues that you need to think about and explore.

Course Overview
Eligibility

This course is most suited to individuals who are at least 16 years old and have an interest in setting up a new business.

Course Fees

The total cost of the course is £ 399
Students can make payment using one of the following methods:

  • Credit or Debit Card
  • Bank Transfer
  • Interest Free Monthly installments
  • Paypal
  • Western Union

The Course Fee includes

  • All course material
  • Dedicated student support
  • Access to an online social learning forum
  • Guidance for designing/writing CV, upon completion of the course
  • Business plan review by one of our expert tutors
Unit Summary

This course is made up of 5 units, which cover a range of subject areas, please see below for more information:

Unit 1 Thinking of starting a business

  • The problems and potential of small-business start-up
  • Sources of information
  • Why start a business
  • Personal skills
  • The realities of starting a business
  • Success v failure
  • Your business idea
  • Am I suited to running a business
  • People and roles
  • Business start-up expenses
  • Sources of money
  • Finding premises
  • Financial issues
  • Legal issues
  • Practical issues

Unit 2 Finance for business start-up

  • Looking after your money
  • Budgeting for personal survival
  • Financial responsibilities
  • Common causes of financial failure
  • Financial control
  • Expenses
  • Employing staff
  • Pricing
  • Cash flow
  • Profit and loss account
  • Balance sheet
  • Performance ratios
  • Credit terms

Unit 3 Marketing for business start-up

  • What marketing is
  • Definitions of marketing
  • Marketing in practice
  • Understanding customer needs and wants
  • Using a marketing strategy
  • The 7Ps of marketing
  • Turning prospects into customers
  • Types of Marketing message
  • Writing marketing material
  • Websites
  • Newsletter marketing
  • The marketing plan
  • Classic marketing mistakes

Unit 4 Business planning for business start-up

  • Purpose of a business plan
  • Demands and limitations of business planning
  • Basic aspects of business planning
  • Business plan format
  • The executive summary
  • The business
  • SWOT analysis
  • Products and services
  • Marketing
  • Financials
  • Business planning top tips

Unit 5 Communicating for success in business.

  • Networking
  • Defining communication
  • The communication cycle
  • Noise
  • Barriers to communication
  • Spoken word – general considerations
  • The written word – general considerations
  • First impressions
  • Non-verbal behavior
  • Active listening
  • Written communication
  • Email etiquette
  • Writing marketing copy for your business