Introduction

The Undergraduate Level 4 (Sales and Marketing) and Level 5 (Extended Diploma in Management) are a 240 credit course designed to fast track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning.

Course Overview
Eligibility

To enroll onto the level 4 course, you must be at least 18 and have a full secondary education. Before enrolling onto the level 5 course, you must have attained a level 4 or equivalent.

Course Fees

The fee for enrolling onto the level 4 and level 5 courses together is £1800. Alternatively students can enroll onto a single level (level 4 or 5) for £1500 each.

Students can make payment using one of the following methods:

  • Credit or Debit Card
  • Bank Transfer
  • Interest Free Monthly installments
  • Paypal
  • Western Union

The Course Fee includes

  • All Course Material, including online modules and written assignments.
  • Personal tutor support with 1-2-1 Skype sessions
  • Dedicated student support
  • Access to an online Social Learning forum
  • Assignment marking and feedback
  • Free CV Writing help on completion of the course
Level: 4 Module Listing

The business environment

What comes to mind when you think of the word ‘environment’? You probably think of the surroundings and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.

Customers and customer service

This module starts by looking at customers and how they make decisions about their purchases. What factors do they think about when buying a chocolate bar, vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system? Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.

Marketing mix

In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural, technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.

Marketing and sales planning

Marketing and sales are fundamental to business, whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success. In the public sector and in the charitable sector, the focus is not on profit-making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.

IT in business

There is clear evidence that Information Technology provides a competitive advantage, whatever the business sphere an organization operates.
To gain the advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.

Managing and using marketing

This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organizations in many different areas of the economy, including those which do not operate for profit.

Customers and their needs

Modern marketing aims to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create two-way communication between the two parties. The customer communicates his or her preferences, and the business communicates information about products that will satisfy the customer’s needs and wishes.

E-marketing communications

The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionized the way organizations conduct their business. The most apparent change has been the support provided through technology to several traditional operations, such as sales, communications, customer services, and marketing.

High-performance sales

An organization’s success depends on several factors including its operations, its marketing strategy, its human resource management, and its sales. One of the most common criteria used for assessing the organization’s success is sales growth. This is an indication that the organization manages to maintain its existing customers but also attracts interest followed by sales from new markets.

Marketing strategy

How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.

Level: 5 Module Listing

The entrepreneurial manager

What is an Entrepreneur? Examine the skills and qualities of entrepreneurship.

Organization structures

Why are organizations structured in the way they are? What determines the optimum structure and how does it differ between organizations? In this module, learners will look at the numerous models and theories that make up the organizational structure.

Practical accounting analysis

Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate.

Business planning and goal setting

What is the business trying to achieve? What will it do? How will it do it? This module focuses on the creation of clear goals and clear plans to achieve a clear objective.

Politics and business

Impact of politics on business and how it may help or hinder the business. This module will educate learners on economic impact, exports and government support.

Business law

Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.

Managing in today’s world

Business in the modern world. This module focuses on governance and equality as a means to do right in business.

Performance management

Understanding how your people and your business can continually improve together, learners will review reward structures, CPD, training, and development to ensure high performance in business.

Marketing and sales planning

Learners will analyze how markets, customers, competitors, and products can come together in a cohesive plan.

Quantitative skills

On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business.

Written Assignments

The undergraduate Level 4 (Sales and Marketing) has 10 modules and 10 written assignments and Level 5 (Extended Diploma in Management) has 10 modules and 8 assignments. On completion of the modules, students will be given access to the assignments. The assignments are approximately 5,000-8,000 words each. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.

The Assignment unit titles for the level 4 course are:

  • Business environment
  • Customer service
  • Customers and their needs
  • E-marketing communications
  • Information technology in business
  • Managing marketing
  • Marketing and sales function
  • Marketing mix
  • Marketing strategy
  • Selling

The Assignment unit titles for the level 5 course are:

  • Managing communications
  • Business organizations in a global context
  • People management
  • Finance for managers
  • Research project
  • Marketing principles and practice
  • Planning a new business venture
  • Business law
Assessment

Assessment at College of Birmingham of Ivy is a very straightforward process:

  • After you have completed an online module, you will have an online assessment to complete. This assessment contains 30 multiple-choice questions. You will have one hour to complete these questions which are answered in sets of five so you will have plenty of time to review and edit your answers. After an hour the test will automatically time out.
  • After you have completed the test, your results will be displayed immediately. If you have passed, you will receive a Certificate of Completion. If you didn’t pass, you will receive a notification of a “refer’’ where you will be told how to retake a module assessment. You can complete these modules at your own pace, as there is no deadline to complete the course.
  • When the online modules have been completed, you will then be able to take the final written assignments, provided by College of Birmingham of Ivy, that test your knowledge and understanding of the modules. After the successful completion of these eight assignments, you will receive your Diploma (from the Awarding Organization).
  • You will then be eligible to apply for progression onto a Top-up course through a recognized UK university on-campus or by distance learning
University Top-Up

If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below. Please note, the below costs are for distance learning/online only. You have the option of finishing on campus, costs will vary depending on which university you chose to complete the final year at.

Northampton University

  • BA (Hons) in Business and Management Top up – £3800
  • BSc (Hons) in International Accounting Top up -£3800

University of Derby

  • Undergraduate Top up to BA – £4400

Edinburgh Napier University

  • BA in Business Management (Top-Up) – £4600
  • BA in Business and Enterprise (Top-Up) – £4600
  • BA in Sales Management (Top-Up) – £4600

University of Worcester

  • BA (Hons) Business Administration Final Year Top up – £4000

University of Sunderland – On Campus

  • BA (Hons) Business and Management (Year 3 ) – £9250

University of Lincoln

  • BA (Hons) Business Studies Top-Up

University of Bolton

  • BA (Hons) Top-up, fee £10,250, duration 2 semesters

University of Portsmouth

  • BA (Hons) Business
  • BA (Hons) Business and Computer Studies
  • BA (Hons) Professional Studies
  • BSc (Hons) Professional Studies
  • BSc (Hons) Engineering and Management Studies
  • BSc (Hons) Engineering Project Management

University of Lincoln

  • BA Top-up – £3000

Buckinghamshire New University

  • BA (Hons) Top-up, fee £3,000

Anglia Ruskin University

  • BSc (Hons) Business Management (Final Year) – £4500
  • BA (Hons) Management (Top-Up) – £4500

University of West Scotland

  • BA (Hons) International Business & Finance – £3000

Coventry University

  • BA (Hons) Top-up – progression from ATHE Level 5 Extended Diploma in Management, fee £9,560

Southern Cross University

  • Bachelor of Business
  • Bachelor of Business Administration
  • Bachelor of Business in Convention and Event Management
  • Bachelor of Business in Hotel Management
  • Bachelor of Business in Tourism and Hospitality Management
Please enquire for top up prices for Southern Cross University

University of Nicosia, Cyprus

  • Undergraduate Top up to BA – €6000

NOTE: UK/EU students may be eligible for student loans for the top-up portion of their studies. Visit www.slc.co.uk for more information.

Career Path

Successful completion of the undergraduate level 4 (Sales and Marketing) and level 5 (Extended Diploma in Management) and final year of an accredited undergraduate degree program will give students the right credentials to go on and apply for a job in marketing, sales, human resources, the management or business consultancy.